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Internet Marketing

Monthly Report
Covering the period Tuesday, August 21, 2001 to Thursday, January 31, 2002 (inclusive)
Shows the time and date that the first and last requests were made. This may be different than the Report Range because this is based on actual dates and times seen in the logs where the Report Range simply shows the first and last dates that could have been analyzed based on the Time Period selected.

General Statistics
Total Number of HTML Page Requests (Page Views)
Shows the total number of HTML pages accessed during the period in question. This number is probably less than the Total Number of Requests, which normally includes requests for graphics, audio files, video clips, etc. Important: This element overrides the usual report-level filtering and uses element-level filtering. Therefore, if you change the report-level filter, you must make a complimentary change in the Filter tab of this element or you will not get the expected results.
Year and Month Total Requests
January 2002 4,964,449
December 2001 4,168,895
November 2001 4,297,101
October 2001 3,787,310
September 2001 3,309,121
August 2001 1,601,390

Total Number of Visits
Shows an estimated number of distinct visits to the site during the specified time period. A visit may include any number of requests. Visit-based calculations are generally more useful than request-based calculations because they filter-out the effects of individual graphics and circumvent the problem with dynamic IP assignment. A visit is defined as a particular IP address visiting the site where no gap between requests was longer than 60 minutes (this time can be changed with the Updates tab of the Options dialog box).
Year and Month Visits
January 2002 3,120,423
December 2001 2,636,713
November 2001 2,602,947
October 2001 2,077,832
September 2001 1,918,392
August 2001 936,081

Total Number of Visitors
Shows the total number of visitors that came to the site during the specified time period by looking at a combination of unique IP addresses and unique cookies. This element is only applicable to sites that use persistent cookies.
Month Unique Cookie/IP Combinations
January 2002 1,627,869
December 2001 1,550,407
November 2001 1,462,775
October 2001 1,183,127
September 2001 773,897
August 2001 427,918

Detail
Most Popular Pages
Shows which pages (and Applications and Downloads) are most commonly requested by visitors.
Object URL Total Requests
/res/main.asp 2,426,489
/index.asp 586,178
/bluechip/bluechip-optionalinfo.asp 362,738
/bluechip/bluechip.asp 360,283
/res/NewResShowCarDetail.asp 304,248
/TeamOwner/search.asp 198,231
/bluechip/bluechip-locations.asp 183,805
For a secure connection... 67,813
/ourcars.asp 48,685
/resmodule/helptext.asp 45,937

Most Common Source Sites
Shows which other web sites have links that brought visitors to this site. This does not include any visitors that arrived by typing a URL. This information is only available when logs contain REFERRER data. See also 'Most Common Source URL' for more detailed information.
Source Site Total Requests
America Online (AOL) 234,431
Yahoo 71,361
www.google.com 69,344
The Microsoft Network (MSN) 49,201
www.pbi.com.pl 5,602
www.collegiatecar.com 5,551
bestrentalcars.com 4,405
my.juno.com 3,477
my.netzero.net 3,307
www.johnnyjet.com 3,088